Stuart Common, Sales Director for Mackie's of Scotland and Reece Wallace, Section Leader, Asda Bridge of Dee
Mackie’s of Scotland’s ‘scoops’ new deal with Asda
Aberdeenshire based Mackie’s of Scotland, has secured a deal with Asda, which will see its 2 litre Traditional Real Dairy Ice cream stocked in the retailer’s stores across the UK for the first time.
Previously only listed in Scottish stores, the 2 litre ice cream will now be available in 168 additional Asda stores in England, bringing total listings to 216 stores UK wide. At the same time, the retailer is extending store numbers for the 1 Litre version of the product, by an extra 50.
Established in 1986, the family run business now has 350 cows and 80 staff producing its product on site. The business is both Scotland’s best-selling ice cream, and the UK’s biggest independent ice cream brand.
“We are excited to bring our bigger pack size to Asda customers south of the border for the first time,” explained Stuart Common, Mackie’s Sales Director.
“Making sure we give customers the best value is very important to us – and we pride ourselves on having the most affordable & highest quality real dairy ice cream on the market, at just 20p per scoop! This means the Asda shopper does not have to give up on excellence to be able to afford indulgent ice cream.”
Heather Turnbull, Asda’s Regional Buying Manager, Scotland added,
“It’s fantastic to extend Mackie’s listings south of the border – and it’s a real testament to the quality of the ice cream. Providing local products at affordable prices is a priority for us – as well as innovation and sustainability.
“Mackie’s uses 100% renewable energy for its packaging processes, including wind turbines and solar panels. All packaging used by the business is 100% recyclable and reusable – with the packaging and production all carried out on the premises, saving on food miles.
“We hope our customers across the UK enjoy a taste of Scotland!”
The 2 litre and 1 litre Traditional Real Dairy Ice cream is available in Asda stores across the UK now.