Return of the ‘Mac’
Strathmore Foods has joined exclusively with Asda to give its customers the chance to decide the new flavour of the iconic McIntosh Macaroni Cheese range.
Asda Scotland stores will stock three new mac and cheese flavours - Chipotle Chicken, Leek & Broccoli and Hawaiian – with shoppers voting online to ‘Save the Flavour’ that will be permanently added to the range in the New Year.
Family owned Strathmore Foods has produced a wide range of chilled and frozen products in Scotland since the early 1970s. The company’s original McIntosh Macaroni Cheese is currently the best-selling chilled ready meal in Scotland, with six lines different lines already stocked in Asda Scotland stores.
Neil MacRae, Strathmore Foods Sales Manager explained,
“We asked Asda Scotland customers to suggest the new flavours of Macaroni Cheese they would like. This list was then narrowed down to the three most popular, which are now on shelves in stores being put to the public vote to see which one remains in the range going forward. It has been a couple of years since new flavours were introduced, so we are really excited about running the competition with Asda.
“Involving Asda customers from the outset proved incredibly popular – they loved being involved and having their say – it’s a hot topic! The Hawaiian Macaroni Cheese is something totally different for the ready meal category – we are intrigued to see how this one goes in the vote – pineapple in savoury food often promotes strong opinions.”
Heather Turnbull, Asda’s Regional Buying Manager, Scotland added:
“It’s brilliant to extend the McIntosh Macaroni Cheese range – it is such a popular & much-loved product. I am confident customers will really enjoy getting involved in deciding the new flavour – plus getting to try all three new lines in the process.
“Including a prize draw for £100 is also a great addition to the competition - encouraging more customers to take part. It is fantastic to work with local suppliers like Strathmore Foods who continually look at new and innovative ways to bring products to market – and involve customers in that journey as well.”
The new range is available across 19 Asda Scotland stores now, with a further 52 stores stocking the new flavours until Thursday 26th November.